Friday, April 19, 2019

Identify the Most Appropriate form of Market Research in a Given Essay

Identify the Most Appropriate form of foodstuff Research in a Given Situation and Implement that Research - Essay Example ane of the main reasons that were understood in this connection is the happening of economic recession for which many social activities of the good deal countered a sharp decline. Further it was found that owing to the rise of the economic recession the main consumer section that was increasingly affected constitutes the bounteousness divide of consumers. Brand Heineken in this context of use reflects as have travel in a trap in not being able to reduce the set of its products to assistance reach to a mass consumer base in the recessionary securities industry. It is because a reduction in the price of the products may hamper or tarnish its brand image of being a premium product. On the other hand the inability to gain a larger market signified less of selling and sales revenues which in like manner restricted the brands ability to make any significant merchandise and promotional investments leading to the problem getting intensified (Cannes Creative Lions, 2011). Having hinted on the problem the market explore domain can now consider on deciding on the attributes of the target group of pot over whom research would be conducted based on questionnaires and again the budget for conducting the market research action at law would be decided upon (Hague and Morgan, 2004, p.21). Market Research Market Research Objective In regards to the above context the company desired to conduct a market research action which would encourage in delightful the subject of the queries created focusing on the stated problem. The main objectives of market research were found to be threefold. first off the market research was conducted by the company to help sustain the brand image and market maculation of the brand in the premium beer market of Italy. Secondly the market research also focused to help sustain the same price for its premium product s in the recessionary market. Finally the market research activities were also conducted to help the brand gain a large amount of consumer loyalty than before in the premium beer segment of Italy. Henceforth the market research objectives for enhancement of brand loyalty of the beer brand is found to be subjected to a specific market territory and to a specific consumer group to analyse the change in sales volume and market share (Cooklin et al., 2006, p.48). Market Research Process For the above condition the market research activity that was designed operated based on a threefold touchstone. In the first step the market research team focused on segmenting the entire market into relevant consumer groups consisting of the target consumers. such division was conducted based on demographic profiles of the consumers such that firstly the consumers in the age group of 18-24 were chosen. barely the group for its failure to project the premium set of consumers the target group was base d on the consumer segment of age group of 20-30 years who would drink the premium beer. The second focus of the market research activity targeted at helping the old consumers gain their bygone youthful

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