Saturday, June 8, 2019
Harry Potter and Culture Industry Essay Example for Free
lay waste to Potter and Culture application Essay harass Potter this c any is familiar with totally the age groups in the world today and the reason behind it is well known to all of us. The enkindle Potter decl are series written by a single mother J. K. Rowling, who wouldnt have imagined in her wildest dreams that a story she thought of while travelling in a train, would gain so much popularity. So much so that her character and her name would become a household name across the globe J. K. Rowling Harry Potter books came into the market in 1998.The first part called Harry Potter and the Sorcerers St star gained a lot of popularity with the kids and slowly with the adults too. Due to its Brobdingnagian success it was converted into a motion picture as well and so the first movie when on to release in the year 2001. subsequently the other parts (books) were out in the market and the movies started releasing as well. Of course it was after the stupendous success of the initial books that J. K. Rowling was encouraged to write on the further parts.So what is it in Harry Potter that attracts so much attention? Or what is it that makes people want to read a 600-700 pages long book over again and again. This isnt just a single book we are talking about, besides every book in the series is read all over again by people repeatedly. These books tell us the story of an orphan, Harry who lives with his aunt Petunia and uncle Vernon, and not to forget his huge sized first cousin Dudely with a nut sized brain. He leads a miserable life until the he turns 11, when he realizes that he is actually a wizard.He is admitted to the Horgwarts School of witchery and Wizardry. So follows his journey of conjuring trickal experiences. Very unique but impressionable characters are introduced in the book in Rowlings own style. The books detailing his experiences at Hogwarts School of witchcraft and Wizardry have bred passion, obsession, creativity, and a new or renewe d interest in reading throughout the world. JK Rowling has created an elaborate cast of characters and an environs for them to inhabit that appeals to adults and children alike.The fantasy aspect of the wizarding world expands the imagination, and transports the mind to new and exciting places introducing magic opens new realms of possibilities within the plots. Anything could happen. Her intricate stories contain strands of the believable and unbelievable, altering the predictability that readers usually encounter and endure in fiction. Harry Potter Movie Poster These factors contributed to the Harry Potter Phenomena which actually swept across the world as concisely as the movie series became huge hits Young children started identifying with Harrys shy but brave character.The terrifying Lord Voldemort and how he is after Harrys life, after having murdered his parents when Harry was a baby. The innocence of school life along with the mixture of magic, hit childrens minds like th e Magic hummer Theory, wherein, the information seen by audiences hits their minds like bullets and penetrates within. At the same time, the themes driving the stories resonate with classic literature, offering mature readers tales that wear like a comfortable bridge of shoes, while introducing younger readers to concepts they will encounter throughout their lives.The main theme of the series is the subject of many theories, including, but not limited to good versus evil, prejudice, love, death, sacrifice, friendly relationship and loyalty. In actuality, all of these elements contribute to the timeless nature of the stories. As and when the books started getting really illustrious with a specific target audience, the first big jumpstart that was taken to expand the entire Harry Potter concept were the movies. When the movies were made they went on to click with the younger as well as the older audiences. one part after the other, the movies became darker slowly loosing the initi al happy and bright appearance. They now started seeming more real and practical. There was a feel of in that location is more to Harry Potter than what you expect. The covers of all books started having two versions, one which was bright and the other dark and mysterious so that the books would appeal to adults as well. Slowly thither was Harry Potter everywhere There was Culture Industry starting to take place because of the entire Harry Potter concept.By Culture Industry we mean that suddenly a particular thing which is extremely popular is produced in front of us in many divergent ways. It is claimed by the various(prenominal) producers that their product is unique and adds more to a particular franchise. This concept focuses on media and marketing. Max Horkheimer and Theodor W. Adorno define the Culture Industry through its focus on the media and gage marketing. This industry is unique in that it does not reflect economic processes and essentially becomes homogenous thus, v ariation is meaningless.The Culture Industry is characterized by three specific ideas Monopoly, large number Production, and Technology. So there is lesser control over production of certain products and lesser control in the market. Hence when a certain product is new launched in the market, people rush to purchase it and explore that particular product. So what happens when the novelty of that product wears off? Simple, another product is launched in the market and promoted on its unique properties. But the actual catch here is that every product is almost similar to one another, but it is sold as being different from the previous one.Hence people are urged to buy them. This also gives them another product in place of the previous one. This is termed as Pseudo Singularity rightly meaning false singularity. This is how the culture industry also called as Mass Industry works. When Culture Industry meets something like Harry Potter, what is created is a huge no-hit mass industry which becomes immensely lucrative and popular. Also when the subject is like Harry, who mainly appeals to people due to his emotional appeal, his belief in friendship, love and braveness.These are the factors on which various products apart from movies like merchandise are publicized to people. There are Harry Potter theme based amusement parks, the costumes, competitions to see your HP knowledge, digital games and websites like Pottermore where you actually live Harrys life. You are sorted into different houses just like in the book and you buttock different adventures like Harry. There are things taken from the book which will entertain and amuse people. Like the broom used to play the game Quidditch again an ideational concept of a game like football but you are actually flying on broomsticks.Harry Potter wands, cards, hats, glasses and the famous scar which Harry have all became commodities and we are expected to purchase them. The main objective here is to make people feel l ike Harry himself. Examples of various Harry Potter Merchandise So even if J. K. Rowling has completed her set of books, producers still want to reap the profits from this subject. Hence, even after she formally completed her books, due to tremendous response and popular demand she wrote another book where people know what happens after Harry defeats Lord Voldemort and finishes his studies from Hogwarts School of Witchcraft andWizardry. So much is the popularity of Harry Potter. Not only Harry, but other main characters like Hermoine and Ron (Harrys best friends), Professor Dumbledore, Hagrid, Sirius Black etc have gained a connect with the audiences. There is a feeling generated that my best friend to needs to be like Ron or I wish I could study magic. This feeling of longingness is usurped but the producers to contribute more to the culture industry These feelings are then used by the people to generate more and more profits, then trips to the castle where Harry Potter was shot a re arranged.Though a particular location is not used continuously in the movies, they keep changing, but so much is the craze that people travel all the way to Scotland just to see where their Hero spent this school days. All in all a different culture itself is created and we dont realize it. Such is the nature culture industry and it prevails n todays world to a much greater extent. The main feeling of Love always triumphs over the evil makes Harry Potter what it is. I would like to end my putting in a famous citation in the book- It is our choices that show what we truly are, far more than our abilities.J. K. Rowling, Harry Potter and the Chamber of Secrets, 1999, spoken by the character Albus Dumbledore This is one of the most famous quotes from the series and rightly, it is our choices that make us who we are. People chose to love Harry Potter even though the entire concept being imaginary because it has appealed to their hearts. It is this emotional factor which makes us give in to the market and producers but in the end, they are our choices, arent they?