Sears Kmart Merger Essay -- essays research papers

Due to slow gross revenue and less dealing at both Sears and Kmart, the two have decided to merge creating integrity entity named Sears Holdings. Kmart has agreed to buy Sears for $11 Billion. This puts Sears Holdings at the third largest retailer slow Wal-Mart and Home Depot. Although Wal-Mart is a direct competitor with Kmart, Sears Holdings goal is not to argue with Wal-Mart directly, but find areas that have been overlooked by other retailers, and upshot advantage of the expanded office of products the new company has to offer. Sears has had higher sales than Kmart, so hundreds of Kmarts will be transformed into Sears stores. As of now, nearly of Sears 870 stores are only found in malls. The new strategy would be to open Sears stores in current Kmart locations, to offer consumers with a different configuration of products than whats currently available from large retailers like Kmart and Wal-Mart. Sears is known for interchange items such as their exclusive line of craf tsman tools and Kenmore appliances. In the in store(predicate) these Sears exclusives will be found in Kmart stores, and Kmart exclusives such as Martha Stewarts line of housewares will be found in Sears.This merger will impart a wide array of products to a larger group of consumers. shortly consumers looking to buy home appliances like stoves or refrigerators have to go to a mall with a Sears store or a rarity store like Best Buy or Circuit City. non all consumers live near a mall, so buying from Sears whitethorn not be an option. Although bot...