Broadcast Journalists and The Inverted Pyramid Style of Presenting the

In 1965, American break up journalist Edward R. Murrow stated, We cannot make good word out of bad practice. Although this quotation mark was originally in response to critics who wanted him to ignore racial problems to embolden a better public image abroad, it can also be applied to the importance of presenting a quality watchwordcast. In America, news media is considered the fore branch of the United States government. This concept stems from a belief that it is the news medias business to deliver clear and accurate information to the populace in a compelling manner. Considering the effect the news has on society, as journalism scholars we withdraw to ask why clarity and guardianship are master(prenominal) in a newscast and what can be done to turn back clarity and attention is used in a news video or news broadcast?Using the 2010 textbook Broadcast News Handbook and personalized experiences from Digital News class, we entrust analyze the following questions. To do so , we will examine the importance of clarity and attention in a newscast, and then finally take a look at three aspects to ensure clarity and attention is in a news video or news broadcast. First, there is the importance of clarity and attention in a newscast. The history of delivering news has evolved throughout the years. From exchange information via radio to get to a having a television channels primary bearing be producing news, the news media have grown in the methods notifying the public. However, a duette of things that hasnt change are the medias goal of delivering clear and move products. As Assistant Professor Dave Cupp of the University of North Carolina at Chapel hillock explained in a 2010 article, Today the world remains as confuse as ever, and new technolog... ... a report remember to record scenes that move some sort of action, the viewer will be persuade to open attention because the are interested in what the people are doing. decisivenessBy understandin g why clarity and attention are important in a newscast and observing three ways to ensure these functions are used in a news video or news broadcast, we can see the responsibility the forth branch has to society. Edward R. Murrow attempted to secure these traits in all of his broadcasts. Canadian educator Marshall McLuhans contest is that the medium is the message. However, the authors of the textbook believe that the message is the message and the medium is solely a means to get that message to an audience. Regardless which statement you take with, the main point is that the message is important and we, as reporters, have an promise to present it.