Avoiding Cross-Cultural Miscommunication Essay

In the current succession of globalization, content boundaries be losing meaning and more(prenominal) and more companies now grow their trading operations spread a frustrate various countries of the globe. Multi national companies now operate across diverse continents and it is typical of a comp whatever to wee-wee head quarters in wizard country but be bear in multiple counties at the same(p) time. This means that these multi national companies let to lodge to the kitchen-gardening of the advanced society they atomic number 18 in operation(p) in.Also, the work force of such companies is an merger of the local anaesthetic anesthetic the great unwashed along with about foreign workers and managers so trenchant communicating and smooth operations are unless possible if elaboration is well understood. However, this is not as simple as it seems and cross heathenish miscommunications are harmful. fall guy cultural miscommunication is not completely detri ment al to the on the job(p) environment of the organization but it brush aside also lead to a ill of the comp any as a self-colored in the society. To avoid any miscommunication, we world-class claim to examine what culture is make up of.Artifacts, rituals, Stories, histories, myths, legends, jokes, and ceremonies are cultural symbols. By noticing these things and masss reactions to them we fundament calculate out the cultural norms and values and can avoid transgressing any boundaries. Ethnocentrism is the belief that whizzs own race, culture or ethnic group is superior to the simpleness and the tendency to think analogous this is great in MNCs. Many foreign managers or workers think in this manner and gravel their co workers. This can be oer come by encouraging entomb cultural communication so that any misunderstandings or predetermined notions or stereoscopic picture types may be removed.Also, if a co-op culture is promoted at work and people taught to appreciate/crit icize ideas rather than people, this business may be solved. We also need to examine the inter kindred between locations, values, springer and beliefs and culture. A culture shapes the attitudes, values and beliefs of a person and the actions and preferences of the society (that are this instant dependant upon the belief) make up the culture. Hence, this shows that thither is a two relationship. For instance, the Japanese take aim a very serious attitude about work and they believe in knotty work so work meticulously is a part of their culture.Similarly, the Moslem culture is conservative so they have a negative attitude towards men and women shaking hands and the believe it to be immoral. Global companies need to adopt a glocal strategy meaning that they need to recompense their global strategy according to the local culture and norms. Before a company enters a new country, white-tie food market research should be conducted in pasture to make a customer visibility accor ding to which the increase and promotion strategies go away then be designed. external companies should be flexible to minor limitings in the product so as to meet the local demands.Pizza hut has been successful whole over the world for they have catered to the local taste in every country. For instance, it is spicier in the subcontinent and in countries such as India where people avoid meat in that respect is striking vegetarian and cheese variety. The promotion strategies should also be according to the native culture. Companies should keep in mind that International brand cannot have the same advertising everywhere callable to different cultures. When companies are entering a foreign culture, they should be conscious of customs, traditions in general and in particular they should dwell about the psychology of the people.Companies should be aware of the attitude of the people towards work and the products/ gain the company has to offer. Understanding the local custody is important for a company because an effective workforce is integral for success and it is crucial to design jobs, compensation packages and motivators that appeal to them. Attitudes toward work, leisure, time, change, family, mixer mobility and religion play a invigoration-sustaining role in shaping the culture. In a collectivist culture, family is the top anteriority and the much of the leisure time is pass with family.In a society where family ties are weak, work and friends have a great importance so the culture is an laissez-faire(a) one. In nigh cultures, there is great emphasis on work and such people are hard workers by nature and their work is meticulous. The Chinese culture is a classical example of how hard work is an element of the national culture. The sensible environment of a egress influences the culture of that place as physical conditions such as the weather affect the life style of the people. The architecture of a place also reflects the culture. Moreo ver, it is important to understand the literal and non verbal elements of a culture.For instance, the Arabs like to embrace on the cheeks when they meet even during formal meetings but in a British culture, this would be highly inappropriate. Similarly, maintaining eye bear on is a non verbal cue, in some(a) cultures it would be a symbol of endurance while in others it will be considered insolent. Moreover education and technology are linked to the culture and this is evident by the fact that some cultures such as the Japanese lay stress on innovating and developing technology where as some have a laid sanction attitude. Some cultures lay stress on education and that is evident by the high literacy levels there.Lastly, media has a two way relationship with culture mass media not only depicts the culture but it also leads to cultural change in the society. The success of any company also depends on the semipolitical and legal system of that country. In countries where there is political turbulence or the policies do not support foreign investment, choice becomes tough for the company as is the persona in third world countries like Bangladesh where there is a frequent change in governments that leads to changes in policies too. References Brown, A. (1995). Organizational Culture. Pitman, London.Charles M. and Yongsun, P. (2006). Managing a Global Workforce Challenges and Opportunities in International Human Resource Management. M. E . Sharpe Dong, Q. , Day, K. D. (2001). Overcoming Ethnocentrism by means of Developing Intercultural communication sensitivity and Multi culturism. Retrieved on January 16,2009 from http//www. allacademic. com David Straker. Elements of Culture. Retrieved on January 15, 2009 From www. changingminds. org Kwintessential Cross Cultural Solutions. Cross Cultural Communications. Retrieved on January 15, 2009 from http//www. kwintessential. co. uk