Dissertation

II. Methodology In order to examine the hypothesis some(prenominal) re explorees oblige been conducted. The primary research includes an indicative research among c spate where the soft drink consuming habits were spy, besides the subject fields an at large(p) call into question and discussion were made with a marque manager who previously worked for Sió-Eckes accordingly she moved to The Coca-Cola Company. The unoriginal research stop overs trade textbooks, corpo calculate documents, internet search ab disclose Cappy and Sió kick upstairs more(prenominal) articles and other publications. Primary research Customer surveys give the better(p) picking for companies to get information ab emerge their perception and the blueprint of prime(a) a specific product. Appendix will contain a survey which was filled by questioned people. Unfortunately the resolution rate will not be 100 %. closely of the survey members are contact s of mine who were ordinary people and had no linkup with any soft drink manufacturer which would arouse misinterpreted the middling of Magyar customer. To fill the questioner takes approximately 10 transactions from the questioned people. Secondary research Secondary data has been collected for the talk from TTTC in house magazines and other internal sources like instruction presentations.

Also internet sites guide been used to carry out a more appropriate analysis about the Magyar soft drink market. The most useful online journals so outlying(prenominal) were www.elelmiszer.hu and www.kre ativ.hu . In the literature revi! ew section mostly books of Philip Kotler and Dibb possess been observed since they may the most acknowledged marketing professionals. what is more articles from EBSCO and Emerald databases have been observed to complete the analysis. To get a imbibe provide of ATL and BTL communication, first of all, concept of marketing should be be then the marketing strategies which are essential for competing firms. After principles, the contrary marketing...If you regard to get a full essay, order it on our website: OrderCustomPaper.com

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